Our client in the manufacturing sector is seeking a full-time Marketing Communications Manager (Content + CPG) to join their team. This hybrid role requires three days a week onsite at their office in Charlotte, NC. Tuesday - Thursday is onsite.
This role will shape the overarching content and communications strategy while also creating high-quality content that brings their brands to life across digital, print, and internal platforms.
Marketing Communications Manager (Content + CPG) Responsibilities:
- Develop and implement a content and communications strategy to enhance brand positioning
- Create and edit diverse content for various channels, including websites, blogs, press releases, newsletters, packaging, video scripts, social media, and marketing materials
- Ensure all content aligns with the brand voice, personality, and values for a cohesive brand story
- Collaborate with Product Marketing, Digital Marketing, and Sales teams to craft messaging that supports customer journeys
- Oversee internal communications to keep employees informed and engaged
- Manage media and influencer relations, including crafting pitches, handling press inquiries, and building relationships with journalists and industry influencers
- Conduct keyword research and utilize analytics to inform SEO/SEM strategies
- Create eCommerce product listing content to maximize conversion rates (product descriptions, features, and benefits)
Marketing Communications Manager (Content + CPG) Requirements:
- Minimum 8 years of experience in content creation, copywriting, and corporate communication
- Bachelors degree in English Literature, Communications, Journalism, Advertising, Marketing, Public Relations, or related field
- Experience within the CPG industry is highly preferred
- Exceptional writing and editing skills across various formats, from brand narratives to product copy
- Strong understanding of brand positioning, brand voice, and contents role in shaping the brand experience
- SEO knowledge and experience using performance data and analytics for content development and optimization
- Experience managing freelancers, creative agencies, or external writers is a plus
Note: A writing portfolio should be submitted with each application.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
sarah.turner@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : SM23-1849785 -- in the email subject line for your application to be considered.***
Sarah Turner - Senior Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 04/21/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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