Responsibilities

PerkinElmer is looking for a Vice President of Marketing & Product Management who will play a critical leadership role, driving the strategic vision and execution of business strategy, marketing execution (digital & traditional) and overall product & marketing initiative alignment. This position requires a visionary leader with a deep understanding of market dynamics, customer needs, and competitive landscapes in addition to strategic planning, execution & best-in-class product launch & lifecycle processes. The VP of Marketing & Product Management will work closely with cross-functional business teams to ensure the successful launch and sustained growth of our product portfolio in addition to supporting the entire PerkinElmer business from a Digital standpoint.

Responsibilities

Key Responsibilities:

Strategic Leadership:

• Develop and implement a comprehensive product marketing strategy aligned with the company's overall business goals.
• Lead market analysis, customer segmentation, and competitive analysis to identify opportunities and threats.
• Define and communicate the product value proposition, positioning, and messaging.

Product Launch and Lifecycle Management:

• Oversee the planning and execution of product launches (including new product project priorities), ensuring alignment with marketing, sales, and product development teams.
• Manage the product lifecycle, from ideation and development to launch and post-launch activities.
• Drive go-to-market strategies and ensure timely delivery of marketing assets and collateral.
• Ensure close execution and collaboration between product and marketing teams both for new product introductions in addition to the annual planning & marketing execution process.

Marketing Plan Execution

• Oversee digital marketing strategies including SEO, SEM, marketing campaigns, and content marketing.
• Develop & leverage digital tools and platforms to enhance marketing efforts including eCommerce, EDI, punch-outs, and overall continue our Digital journey to reap maximum return from marketing investments and assets,.
• Oversee the planning and execution of product launches (including new product project priorities), ensuring alignment with marketing, sales, and product development teams.
• Collaborate with the Corporate brand, communications, and social media team to ensure the delivery to timely content for business initiatives.
• Own & lead all external agency engagement & interaction.

Team Leadership and Development:

• Build, mentor, and lead a high-performing global product management & marketing team (>60 associates and a major growth focus area).
• Foster a collaborative and inclusive team culture that encourages innovation and continuous improvement.
• Provide guidance and support to team members, promoting professional growth and development.

Cross-Functional Collaboration:

• Collaborate with product management, sales, brand and communications, and customer success teams to align on product goals and strategies.
• As leader of marketing and product management teams serveas a key liaison between the product management & marketing team and other departments to ensure cohesive and integrated marketing efforts.
• Advocate for customer needs and insights within the organization.

Performance Measurement and Reporting:

• Establish and track key performance indicators (KPIs) to measure the effectiveness of product management & marketing initiatives.
• Provide regular reports and insights to senior leadership on product performance, market trends, and competitive landscape.
• Utilize data-driven insights to optimize marketing strategies and drive continuous improvement.

Basic Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 15+ years of experience in Product Marketing, preferably within a scientific industry.
• Product Management experience including BU leadership or prior GM exposure.
• Proven track record of success in leadership roles.
• Hybrid remote role in Shelton, CT (preferred) or Boston, MA.

Preferred Characteristics

• Strong understanding of market research, customer segmentation, and competitive analysis.
• Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders at all levels.
• Digital experience and exposure in addition to metric focused lead-tracking mindset.
• Demonstrated ability to lead and develop high-performing teams.
• Demonstrated ability to operate as both a hand-on and strategic leader to drive business growth.

The annualcompensation range for this full-time position is $200,000to $300,000. The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.