Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Public Relations Intern, Shark & Ninja
Work Period: Mid May through Mid August (12 weeks total)
Location: Onsite Needham, MA. This position has no relocation or housing assistance.
Position Summary
The PR Intern will play an important role in the day-to-day execution of our PR strategy for both Shark and Ninja brands and products. We need someone who can step in, take responsibility, and very quickly understand the brand(s) you work on and begin contributing. This person must have a willingness to learn, have strong attention to detail, exhibit curiosity, basic experience in business writing and have a cursory knowledge of the media and social influencer ecosystem.
Responsibilities
- Assist the PR manager, and work with cross-functional peers in the creation of consumer, brand, and product-driven earned coverage strategies for the US
- Assist in the creation and execution of PR product and brand activations to elevate awareness, brand love and achieve breakthrough performance and goals
- Track and report on project and campaign progress and final results of activations
- Support the setting of clear and measurable objectives for PR initiatives and campaigns
- Seek creative ways to amplify and extend brand and product reach through earned media and influencer coverage
- Manage the approval workflow process for press materials
- Partner cross-functionally with brand marketing, digital, and sales to align on product information such a key messaging, launch dates and inventory
- Track and measure earned coverage and contribute recommendations for real-time optimizations
- Manage media product requests and coordinate with warehouses/shipping to distribute samples
- Perform other duties as required/assigned by the PR Manager
Requirements
- Majoring in or early experience in PR or related experience across marketing, social or influencer strategy
- understanding of how the media works; understanding of larger marketing mix and how PR fits in
- Excellent writing skills, ability to write and edit communications materials for a wide range of audiences
- 1+ years of experience working in Social Media/PR/Communications/Marketing
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com