• Serves as a key visionary to set and implement channel delivery strategy and innovation to amplify the corporate narrative, ensure stakeholder engagement and further business objectives, including TA strategies, Human Pharma and Biopharma businesses, Innovation Unit and Corporate Reputation.
• Oversees end-to-end/daily maintenance for all enterprise and OPU-specific digital channels from partnering with stakeholders on content generation through to platform maintenance and trouble shooting.
• Support and supervise the workload of the COE's Digital Managers who own day-to-day management of channels and provide strategic oversight.
• Socialize capabilities and guidelines to working with the new group across the organizations.
• Partners with Director, Exec Comms ' Enterprise Operations to develop governance and education to help the enterprise adopt new ways of engagement and thinking.
• Creates new processes and guidelines for engaging the Digital Center of Excellence (DCOE) to ensure seamless partnership and effective deployment across the organization.
• Establishes and actively engages in interdisciplinary collaboration to ensure consistency of messaging/timing and effective use of resources.
• Develops standards and best practices for content management, channel creation and management, and identifies tools and resources to achieve results through social/digital channels that support the US business.
• Manage consultants/vendors and optimize resources for channel management including business case(s) for new resources and introduction of approaches to gain efficiencies.
• Work closely with the OPU subject matter experts (SMEs) to develop content appropriate for digital and social channels.
• Actively manage U.S. corporate channels, including proactive and reactive efforts. Creates and maintains standards for employee engagement on external social and digital corporate channels. As resources allow, engages in social media listening and engagement activities.
• Continually assesses active channels/programs to gain insights, increase effectiveness and optimize use of resources. Institutes outcomes-based performance metrics to guide stakeholders in the development and execution of strategies, plans and tactics. Actively seeks out external insights and best practices to enhance Boehringer Ingelheim's capabilities and inform programs.
• Establishes self as subject matter expert (SME) internally and externally.
• Provides counsel and guidance to business partners within and beyond the organization who seek to use social and/or digital channels. Educates internal partners regularly on digital and social media best practices and ensures functional awareness of the evolving digital landscape and Boehringer Ingelheim's strategy within it.
• Aligns with global digital team to amplify efforts on an ongoing basis and as appropriate.

Requirements

• Bachelors degree from an accredited institution in PR/Communications (preferred), journalism (preferred, not required), or Marketing (preferred, not required)
• Minimum of ten (10) years of experience in PR/communications or other related field (such as marketing, patient advocacy, journalism) within the pharmaceutical industry is required for this role.
• Pharmaceutical/healthcare experience
• Experience cultivating and building relationships with the media
• Agency management experience
• Proven ability to develop, implement and lead a Digital strategy that aligns with the strategic direction of the Company
• Strong project, event and time management skills
• Proven ability to build relationships and influence outcomes both with and without authority
• Strong negotiation skills; executive presence
• Maintains Composure in highly stressful situations,
• Adaptive and Flexible - is able to respond effectively to changes in priorities and/or the marketplace.
• Crisis/issue management background
• Exceptional verbal and written communication skills
• Must work well in teams and invest in developing collaborative internal and external relationships
• Strong presentation skills
• Ability to make a compelling case for public relations; to engender support for programming, decisions and resources
• Strategic thinker and Problem Solver

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.

#LI-AP1