We are seeking a dynamic and tenured Digital Experience Manager to join our team. The Digital Experience Manager will partner directly with marketers to recommend, plan and execute omnichannel marketing campaigns. This individual will be responsible for planning, documenting and overseeing the execution of marketing campaigns across an internal and external cross-functional team campaign delivery team. The ideal candidate will bring a wealth of experience in channel marketing, technical marketing operations and/or campaign operations, combined with a strategic mindset and a proven track record of driving successful omnichannel marketing campaigns.
Key Responsibilities:
Campaign Planning: Collaborate with cross-functional partners to achieve campaign delivery. Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
Campaign Management: Develop/document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS). Facilitate communication between brand teams, technical/content delivery teams and agency teams. Ensure on-time and flawless deployment of campaigns.
Cross-Functional Collaboration: Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution and to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers.
Performance Analysis: Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions. Partner with analytics on measurement; cycle insights back to future marketing campaigns to help achieve desired outcomes.
Personalization: Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.
Innovation: Stay up-to-date with industry trends and emerging marketing technologies to drive innovation within campaigns.
Efficiency and Quality: Support the use of standard service delivery tools, platforms and processes with cross-functional partners. Seek out opportunities for continuous improvement, in pursuit of optimizing the campaign management and delivery process. Identify and escalate needs and opportunities for process enhancement and operational support. Identify and remediate quality issues in a timely manner.
Why You?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree in Marketing, Business, or related field. Master’s degree preferred.
Minimum of 10 years of experience in channel marketing, marketing operations, project management or similar functions.
Experience in documenting business and technical requirements and managing and executing successful omnichannel marketing campaigns (agile experience preferred but not required).
Proficiency in project management and marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
Familiarity with martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Proven track record of developing collaborative and productive relationships with key stakeholders in a matrixed setting.
Strong project management skills with the ability to manage multiple projects simultaneously.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Strong operational skills to problem solve and drive efficiency. Evidenced mindset of continuous improvement.
Ability to work in a fast-paced environment and adapt to changing priorities.
Excellent communication, presentation, and interpersonal skills.
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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