Marketing Operations Manager

CAROUSEL_PARAGRAPH

• United States
• Surgical Care Affiliates
• Marketing and Advertising
• Regular
• Full-time
• 1
• USD $88,000.00/Yr.
• USD $137,087.00/Yr.
• 36513

Job Description

Today, SCA Health has grown to 11,000 teammates who care for 1 million patients each year and support physician specialists holistically in many aspects of patient care. Together, our teammates create value in specialty care by aligning physicians, health plans and health systems around a common goal: delivering on the quadruple aim of high-quality outcomes and a better experience for patients and providers, all at a lower total cost of care.

As part of Optum, we participate in an integrated care delivery system that enables us to support our partners as they navigate a complex healthcare environment, Only SCA Health has a dynamic group of physician-driven, specialty care businesses that allows us to customize solutions, no matter the need or challenge:

• We connect patients to physicians in new and differentiated ways as part of Optum and with our new Specialty Management Solutions business.
• We have pioneered a physician-led, multi-site model of practice solutions that restores physician agency by aligning incentives to support growth and transition to value-based care.
• We lead the industry in value-based payment solutions through our Global 1 bundled payment convener, that provides easy predictable billing to patients.
• We help physicians address everything beyond surgical procedures, including anesthesia and ancillary service lines.

The new SCA Health represents who we are today and where we are going-and the growing career opportunities for YOU.

Company Overview: Specialist Management Solutions is a division of SCA Health which is part of Optum. Specialist Management Solutions (SMS) provides a benefit solution that helps large, self-insured employers and health plans manage and drive down outpatient surgical spend, empowering employees/members with knowledge and education regarding the cost benefits of high-quality ambulatory surgery centers (ASCs) and Centers of Excellence (COEs). Through an optimized member experience with a concierge navigation approach, SMS focuses to guide members on appropriate care decisions (surgical or non-surgical) and sets them on a path for the right treatment and improved health outcomes. Ultimately, SMS helps to manage and lower costs by redirecting employees to localized, high quality settings of surgical care with access to an unmatched provider network that drive savings and impact the bottom line. Through effective engagement strategies, SMS' Provider Alliance network, and access to quality patient care, SMS works with employers and health plans to ensure a positive and exceptional member experience.

The Marketing Operations Manager will be integral to SMS' continued success and vision to empower healthcare decisions. In this role, you will have the opportunity to take your digital marketing, technical and strategy skills to the next level.

You will gain invaluable experience across consumer, healthcare, and corporate marketing and branding through partnership with the SMS Marketing and SCA Health Enterprise Marketing teams.

This role will leverage your experience with Salesforce Marketing Cloud (SFMC) to design and execute email campaigns. You will collaborate with other partners including Client Management, Information Technology, our Contact Center, Data, Operations, Business Development and Strategy along with SMS leadership to be responsible for the digital strategy including designing member journeys, building audiences and overseeing all campaign deployments.

Roles and Responsibilities: Reporting directly to the Director of Marketing, the Marketing Operations Manager is responsible for the following:

• Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences, optimizing campaigns including automation and other opportunities identified.
• Troubleshoots and resolves technical or process issues as they arise
• Monitors and analyzes marketing campaign performance, offering actionable insights for optimization
• Build email templates, landing pages or other internal platforms within SFMC
• Support other digital marketing initiatives outside SFMC including website updates and enhancements.

Necessary skills and abilities:

• Experience creating dynamic and personalized marketing campaigns building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity
• Stays abreast of industry best practices and emerging SFMC trends, understands current digital marketing capabilities in the marketplace and is able to connect our digital marketing capabilities to marketing possibilities across targeting, creative, and experience
• Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market
• Keen eye for details and work accuracy
• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
• Highly organized, and detail oriented with strong time management skills, leading with a customer-oriented service approach working across internal collaborators
• Effective listening, critical thinking, and analytical skills
• Strong collaborator with the ability to work independently and successfully within a matrix team environment
• Ability to multitask and perform in a deadline-sensitive environment
• Ability to direct, influence, and establish effective working relationships with core leadership, management, teammates, and peers to positively impact SMS marketing goals
• Ability to leverage a strategic skillset to provide marketing support to business teams on broad SMS goals

• At least 3-5 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
• At least 2 years of experience leveraging SQL queries to build target audiences
• HTML and CSS experience required
• Bachelor's Degree in related field or equivalent work experience
• Proficient in Microsoft Office Suite to include Word, Excel, PowerPoint, Outlook
• Experience with project management software, marketing automation and CRM software desired (ASANA, Wrike, Basecamp, Salesforce, Salescloud, Dynamo, Pardot, Campaign Monitor, WordPress, etc.)
• Knowledge of general website analytics and measurement tools (Google Analytics a plus)

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