Are you looking for a brand management role that allows you to be on the cutting edge of delivering omnichannel solutions to meet customer needs? Are you motivated by optimizing content strategy & messaging and evolving how ViiV Healthcare can deepen our meaningful engagement with Healthcare Providers? If so, this Product Brand Management Rx Manager role could be an exciting opportunity to explore.

As a Product Brand Management Rx Manager, you will lead the planning and execution of integrated omnichannel campaigns for DOVATO within the United States, while also overseeing the execution of seamless content strategy for the brand.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Develop custom video content to drive engagement and impact across HCP personas
• Execute aligned and compelling content strategy across omnichannel HCP tactics
• Support development and delivery of 1:1 emails for use by field teams
• Measure and optimize omni-channel assets within your remit to drive continuous improvement and impact
• Partner with excellence across matrix organization, particularly across HCP and digital marketing teams
• Lead asset review and approval with excellence across promotional review team, functioning as a content owner
• Ensure compliance with all regulatory, legal, and organizational standards throughout the development and implementation of omnichannel solutions.
• Manage agencies and digital/media vendors to deliver phenomenal customer experiences aligned to brand strategies
• Understand customer and patient insights, developing solutions to best meet defined needs
• Demonstrate leading communication and influencing skills
• Translate brand strategy into compelling omnichannel solutions
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Marketing Directors, Legal/Regulatory)

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• 4+ years’ experience with pharmaceutical marketing (can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these)

• Experience with omni-channel marketing

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA Preferred
• Experience with pharmaceutical copy approval process
• Considerable knowledge of marketing products, brands, or services
• Strong communication (written and oral) skills
• Ability to successfully navigate multiple stakeholder environments
• Experience with GenAI solutions
• Demonstrated stakeholder management and influencing skills

#LI-GSK

#LI-ViiV

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.