We are on the hunt for a seasoned Field Marketing Manager with a passion for grassroots strategy and local engagement. This role is central to drive enrollment for our higher education client in Garland, TX. This requires an individual with deep knowledge of the Dallas-Fort Worth region particularly Garland, TX and its unique community dynamics. The ideal candidate is a hands-on marketer who thrives on building strategic relationships, executing field campaigns, and achieving measurable results.
Key Responsibilities:
-Community Partnerships: Forge meaningful collaborations with local organizations, such as women's shelters, small businesses, and training programs, to establish trust and increase campus visibility.
-Field Campaigns Management: Oversee dynamic brand ambassador programs targeting key community locations.
-Event Activation: Take ownership of marketing efforts surrounding the Garland campus grand opening on May 8th, leveraging this event to develop and implement long-term outreach strategies.
-Performance Analysis: Use data to drive decision-making, focusing on cost-per-acquisition (CPA) and return on investment (ROI) to optimize and scale field campaigns.
-Team Leadership & Training: Educate and empower teams with communication strategies and grassroots playbooks, enabling replicable, high-impact marketing models.
-Challenges Mitigation: Develop solutions for local student recruitment challenges, including redirecting prospects from Dallas or online programs to Garland. Address gaps in PR and organizational coordination.
Qualifications:
-Extensive experience in field marketing, with expertise in managing grassroots campaigns and brand ambassador initiatives.
-Proven track record in building and nurturing community-focused partnerships.
-Strong analytical skills to evaluate campaign performance and inform strategies.
-Background in guerrilla marketing and data-driven campaign design.
-Ability to lead training initiatives, ensuring clear and consistent messaging across teams.
Location Requirement: This position is based in Garland, TX. Candidates must have local expertise and be actively involved in the community. This role will only require onsite presence for events and activations but should be in close proximity to the Garland area.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
kimberly.murray@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : KM22-1845678 -- in the email subject line for your application to be considered.***
Kimberly Murray - Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 03/20/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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