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Regular or Temporary:

Language Fluency: English (Required)

Work Shift:

Please review the following job description:

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

Business Partner Alignment

Partner with market leaders, LOBM, and key enterprise functions to optimize resources to amplify engagement, accelerate, and deepen community impact

Influence senior leaders from multiple lines of business to build cohesive and effective localized marketing strategies for priority markets.

Partner with line of business marketing to identify opportunities, in priority markets, to amplify the brand through the implementation of distinct, localized brand experiences that leverage all marketing channels and assets.

Partner with key enterprise functions (i.e. Human Resources; PDI; Truist Foundation; Truist Charitable Fund; Teammate Volunteerism; Corporate Communications) to amplify their work as an expression of care in priority market communities.

Liaise with LOB marketing (Consumer & Wholesale) and corresponding business partners (Consumer Market Executives, Regional Presidents) to align the strategy to business objectives.

Market Research and Insights

Leverage market specific research and insights to better understand our brand position in our priority markets to inform our community brand engagement strategy

Maintain a keen sense of the local market, trends, needs and client opinion that will influence brand marketing campaigns and local Truist activities in priority markets.

Measure impact of community marketing activities through earned media, brand awareness, brand consideration, and brand sentiment.

Marketing Channel Optimization

Ensure all Marketing channels (e.g. sponsorships, events, creative) are connected, locally relevant, and strategically aligned

Serve as a liaison between market leadership and local teammates in priority markets, as well as other marketing teams (e.g. content, creative, digital, social) to ensure sponsorships and brand experiences are integrated in the full marketing mix and complement local marketing activity in contextually relevant ways.

Manage multiple sponsorship property relationships with responsibilities, including but not limited to fulfillment of all contractual assets, budget management, ticket optimization execution of market strategy, measurement and reporting on performance, etc.

Brand Experience Distinction

Oversee and execute community focused programming through collaboration with internal and agency partners (e.g. grassroots sponsorships, storytelling, teammate volunteerism, gifts, grants)

Design and lead complex and visible projects with elevated brand experiences and distinction. Mitigate and manage related risk. Make decisions within established objectives.

Community Care

Integrate market leader and community stakeholder input to identify community needs which inform market-specific engagement strategy.

Support local marketing initiatives as needed.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

Seven years of related experience or an equivalent combination of education and experience

Deep specialized (SME) and/or broad knowledge within the purpose marketing (or related) discipline

Sound and comprehensive understanding of business and organizational strategies and processes managing a process

Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services

Ability to lead projects of significant complexity and risk exposure

Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities

Analytical skills and the ability to solve complex business problems

Ability to influence others to adopt a new perspective

Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Preferred Qualifications:

1. Banking industry experience

2. Client facing experience

3. Purpose marketing and activation knowledge and understanding

4. Community work experience

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting

Occasionally (Less than 25% of the time)

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel

Minimal and up to 10%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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