Job Description

A key member of the U.S. Oncology Omni-Channel Strategy & Innovation team, the Associate Director of U.S. Oncology Marketing Consumer Engagement Architect will work with a team of analytic professionals and external media, creative and analytic agency partners to deliver actionable Consumer campaign performance reporting and business insights across the organization.

Primary Responsibilities:

• Using data to validate Consumer media strategy and planning (budget, channel mix, messaging, audience/segments, publishers/networks...)

• Creating measurement plans that align to strategic imperatives and campaign/media objectives

• Establishing overall and channel level goals using historical data/benchmarks

• Ensuring every analytic deliverable has data-driven actionable insights that can be used to inform business decisions

• Developing learning agendas, defining pilot programs, and pulling through test results to inform in-flight campaign optimizations

• Managing the creation of the monthly/quarterly campaign performance reports and deep dive analyses

• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Position location:

Upper Gwynedd, PA with Hybrid work model (combination of in-office 3 days per week and remote)

Travel Requirements: 10-15%

Education Minimum Requirements:

• Required: Bachelor's degree (BA/BS)

• Desired: Master's degree (MBA/MS)

Required Experience and Skills:

• Minimum of seven (7) years multi-channel marketing and campaign design experience with an emphasis on Consumer digital strategy that optimizes overall patient experience to drive business results

• Passion for data and analytics withability to socialize key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making

• Strong knowledge of marketing and Consumer media fundamentals and ability to align marketing strategy and behavioral objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence)

• Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels

• Experience influencing without direct authority and working successfully with cross-functional teams

• Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences

• Innovative mindset with affinity toward experimentation and appropriate risk taking

• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach

Preferred Experience and Skills:

• Consumer marketing

• Media agency experience

• Oncology experience

• Product/indication launch experience

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

San Francisco Residents Only:We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

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Hazardous Material(s):

Job Posting End Date:

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Requisition ID:R321657