Job Description
About This Role
The Associate Director, Marketing (Customer Experience and Access Navigation Lead) will be visible leader within the US Marketing Team responsible for establishing content and innovative initiatives in support of smooth customer experience for HCPs, patients and other stakeholders participating in the postpartum depression journey. More specifically, this position will focus on designing and implementing well-planned and executable tactics designed to simplify and accelerate the pathway to diagnosis and treatment, driving coordination and collaboration across HCP, consumer and access marketing teams.
This position is also responsible for analysis of insights to understand current customer experience, impact of initiatives and drive key strategic choices adaptations to strategy, plans and/or go to market design.
What You'll Do
* Ensure specific customer experience and education initiatives are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements
* Cultivate strong relationships with cross-functional partners and advertising agencies
* Lead initiatives through to execution in close collaboration with other key functional partners
* Partner with internal teams to collect and act upon real-time insights and feedback
* Oversee strategic initiatives aimed to drive enhanced experience and improved care coordination
* Create and deliver educational resources and core claims, ensuring alignment with strategy and complementary to other key audience engagement plans
* Develop materials with consistent pull through of aligned messages - may include resources such as visual aids, leave behinds, digital tactics as well as solutions such as technology or support services.
* Collaborate closely with alliance partners to prioritize, focus, and gain alignment on the most impactful initiatives to deliver on team objectives
* Manage materials, projects, and resources through the internal review committee process (Promotional Review Committee)
* Manage multiple agency partners including management of associated budgets
- Prepare for and lead leadership meetings related to metrics and impact review on a Quarterly basis; Demonstrate influence in long-term roadmap decisions
- Represent and manage all budgeting activities with Finance and Cross-functional partners
Who You Are
You are a strategic thinker with strong understanding of healthcare ecosystem, including women's health environment and common access and fulfillment processes for specialty products. You can influence, even without authority. You can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.
Qualifications
* Bachelor's degree required; MBA preferred
* 7+ years pharma or biotech commercial experience; minimum 3+ years pharma/biotech marketing
* Ability to deliver results in a fast-paced environment and "roll-up your sleeves" culture
* Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management
* Proven ability to manage multiple projects and priorities to meet deadlines
* Demonstrated ability to lead multiple cross-functional teams and influence without authority
Preferred Skills:
* Experience within Women's Health, Neurology, Psychiatry, Specialty markets in primary care or generalist markets
* Experience working with an alliance partner
* Prior access or product launch experience
* Field Sales or Customer facing experience a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
